glit-ter: v. to sparkle brightly, to shine with emotion, to exhibit liveliness and charm, to be full of glamour
This is a widgeted area which is called Home Ads. You can use the Ad-minister plug-in or text widgets to insert up to 5 ads. To get started, log into your WordPress dashboard, and then go to the Appearance > Widgets screen. There you can drag your selected widget into the Homepage Ads widget area on the right hand side.